Prior to 2016, Taylor Blinds & Shutters had no social media presence. Before developing a digital strategy, METRIC carried out an online audit to assess the industry, competitors and trends. The insights were used to develop an effective social media strategy. The social media goals of the 2016 strategy were reached in the 8th month of the year. Monthly monitoring and tracking of the brand and competitors online is done on a continuous basis to ensure the brand stays on top of their game. Currently, Taylor Blinds & Shutters are producing the most engaging social media content in the industry.