Danone – Yoghurt, Dairy & Snacking Report
The objective of this project was to understand South African consumers snacking behaviour, specifically focusing on yoghurt consumption.
- What are the themes of the online conversation?
- Who are the influencers among consumers, retailers, brands and media?
- What are the various snacking choices? Where does the yoghurt category fit in, in terms of a snacking choice?
- What are the themes of the yoghurt conversation?
- What are the usage occasions of yoghurt?
- What are consumers current perceived benefits or concerns about yoghurt as a snack?
The insights from the report will be used in order to encourage consumers to eat more yoghurt and to regard yoghurt as the no.1 snacking choice.