ATMOSPHERE – Cotton On
Cape Town based PR Agency, Atmosphere wanted to deliver consumer insights to Cotton On SA, specifically with a brief overview of the South African Fashion Industry.
A few questions we aimed to answer are:
- How are fashion brands in the South African Fashion Industry communicating with their consumers online?
- What is the current perception of Cotton On SA?
- What are the profiles of the various Cotton On SA consumers?
- What online marketing opportunities are there for Cotton On SA?